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CorporateA Retailer’s Guide to Jewelry Box Margins
Packaging is a real cost line, but it’s also a margin lever most retailers underuse. Here’s how to think about custom jewelry box cost against the price of the piece it holds.
Packaging as a percentage of unit price
Most fine jewelry retailers we work with target packaging cost at roughly 1–3% of average unit retail price. At our $2.25–$7.50 per-unit range across styles, that math works comfortably for pieces retailing from $100 upward, and comfortably justifies premium packaging even on mid-tier price points.
Volume tiers change the math fast
Per-unit pricing drops meaningfully between 100, 500, and 2,000-unit order tiers. Retailers who consolidate packaging orders across multiple store locations or seasonal collections into a single larger order, rather than reordering small batches per location, capture that volume discount instead of leaving it on the table.
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